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eCommerce Specialist
Digital marketing skills through the completion of professional-level projects utilizing Shopify’s eCommerce platform. Using real-world digital marketing and eCommerce tools, they investigated business problems and made data-driven decisions. Technical skills mastered include: Shopify website design, search engine optimization (SEO), using customer personas, creating value propositions, and working within brand guidelines. The student mastered Instagram Ads and A/B Testing. Professional skills mastered include: communicating brand value, hypothesis testing, understanding business metrics, and creating KPIs.
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Digital Ads Specialist
Digital marketing skills through the completion of professional-level projects utilizing Facebook and Google Ads platforms. Using real-world digital marketing and ecommerce tools, they investigated business problems and made data-driven decisions. Technical skills mastered include: Facebook Ads, Google Search and Display Ads, Facebook Pixel and Audiences, Google demographic targeting, and digital ad copywriting. Professional skills mastered include: communicating brand value through Instagram and Google Ads, A/B ad testing, and optimizing ad performance.
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Indiana Wesleyan University - Digital Marketing Program
The recipient of this certificate has demonstrated Digital Marketing skills through the completion of professional-level projects utilizing Shopify, Google AdWords, and Instagram Ads.
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